IMPORTANT: Niche Validator is currently in BETA. Expect changes and improvements. Documentation will be updated accordingly. Your feedback matters. Explore the tool and stay tuned for enhancements.
Videos & workshops to come.
What is Niche Validator?
Niche Validator is a powerful tool designed to provide a comprehensive overview of a specific niche on Amazon. Whether you're a seasoned Amazon seller or just starting out, this tool empowers you with valuable insights to optimize your product listings and gain a competitive edge.
How to use the Inputs?
Select Your Search Type:
Customize your analysis by selecting the type of search that suits your needs:
Refined Keyword: Focuses on keywords within product titles on Amazon. Ideal for analyzing the impact of specific words or phrases in titles on product visibility and customer appeal.
Broad Keyword: Expands the search to include a range of related keywords, not just exact matches. This helps in understanding broader market trends and customer preferences around a general topic or product category.
ASIN: Targets specific products on Amazon using their unique Amazon Standard Identification Numbers (ASINs). This search type provides detailed insights into the performance, rankings, and market dynamics of particular products. Adding Seed Keywords further enhances this analysis by showing how these products rank for certain keywords.
Defining the Search:
Keywords: Start by entering a list of relevant keywords related to your niche. These keywords serve as the foundation for the analysis and will help identify opportunities for your product listings.
ASINs (Optional): If you have specific ASINs that you want to include in the analysis, you can provide them. This helps in conducting a more targeted assessment.
Negative Keywords (Optional): If there are keywords you want to exclude from the analysis, list them here. This helps refine the results and avoid irrelevant data. Negative keywords operate on a "phrase match" basis, allowing you to specify phrases or terms that you want to be completely excluded from the analysis.
Marketplace: Specify the Amazon marketplace you're interested in, as different regions may have varying customer behaviors and trends.
Start and End Dates: Define the time frame for the analysis by specifying the start and end dates. This allows you to focus on a specific period to gather relevant data.
1. Niche Overview
The Niche Overview section provides a high-level snapshot of your chosen niche. It includes essential metrics and data visualizations that give you an immediate sense of the niche's performance. This section helps you identify trends, market size, and potential areas for growth within the niche.
Overall Niche Score
This score represents the comprehensive evaluation of the niche, considering factors such as Keyword Opportunity, Competitor Opportunity, Financial Opportunity, Search Volume Stability, and Price Sensitivity. It serves as a unified measure of the niche's attractiveness and potential for success, aiding in strategic decision-making.
Competitor Opportunity:
This score assesses the level of competition within the niche by considering factors such as the average Review Rating, the average Review Count, and competitor types. It aids in understanding the competitive landscape and identifying opportunities for effective competition.
Financial Opportunity:
This metric examines the financial potential within the niche by assessing profit margin, return on investment (ROI), and profit margin percentage. It assists in identifying opportunities related to financial viability and profitability.
Demand & Trend Score:
This metric analyzes the stability of search volume within the niche, taking into account factors such as Keyword Frequency %, search volume sensitivity, and the number of high-traffic, high-relevant targets. It provides insights into the consistency and reliability of search volume.
Keyword Opportunity:
This metric evaluates the potential of keywords within the niche based on several factors, including the number of relevant keywords, the average Top 3 Click Share, the average Top 3 Conv Share, the average Title Density, and the number of keyword roots. It helps identify opportunities related to keyword performance and relevance.
2. Keyword Analysis
The Keywords Analysis section evaluates Amazon Brand Analytics keywords for relevance and type, assigning Opportunity and Relevancy Scores, and revealing Average Search Frequency Rank (SFR). These metrics help you select top-performing keywords for your Amazon listings.
Keyword Type: Represents the relationship between the seed keyword(s) and the relevant keyword, offering different degrees of relevancy. Here's a detailed breakdown:
Branded Keyword: The seed keyword encompasses a specific branded term from your list.
Exact Match: The seed keyword directly corresponds with a relevancy keyword, even considering minor plural variations.
Phrase Match: The seed keyword is found within a relevancy keyword in the exact sequence it was inputted.
Broad Match: Elements of the seed keyword are located within a relevancy keyword, regardless of the order or other intervening words.
Partial Match: Segments of the seed keyword are present within a relevancy keyword, but not in its entirety. For example, one word of a 2 word keyword is found within the search term.
No Match: The seed keyword doesn't fit into any of the categories mentioned above.
Relevancy Score: Represents how closely related the given keyword is to your brand and products. The match types and their respective scores are:
Branded Keyword: A keyword containing a term specific to your brand.
Exact Match: The keyword matches a relevancy keyword entirely, considering potential plurals or singular forms.
Phrase Match: The keyword contains a relevancy keyword as a part of it.
Broad Match: The keyword has the same words as a relevancy keyword, but possibly in a different order.
Partial Match: The keyword contains some, but not all, words from a relevancy keyword.
No Match: The keyword does not fall under any of the above match types.
Avg SFR (Search Frequency Rank): Represents the average ranking of your keywords in Amazon search results, with lower numbers indicating higher visibility.
3. Trend Stability Analysis
Trend Stability focuses on the historical performance of keywords within your niche. It helps you understand how keywords have evolved over time, providing insights into their long-term potential.
This section calculates
Frequency %: Indicates the percentage of the date range where this keyword appeared in brand analytics. A higher percentage suggests greater consistency and relevance within that period.
Weekly Trend: Represents the trend in keyword performance over a week, specifically reflecting the Search Frequency Rank (SFR) and allowing you to track any fluctuations in popularity for the keyword.
4. Keyword Opportunity Analysis
Keyword Opportunity is all about identifying the most valuable keywords within your niche. This section calculates:
Top 3 Total Click Share: Represents the percentage of total clicks generated by your brand for the top 3 keywords. The higher this percentage, the more dominant your brand is in capturing clicks for these critical keywords, indicating a strong competitive advantage.
Top 3 Click Share Trend: Represents the change in your brand's click share for the top 3 keywords over time. A positive trend suggests that your brand's competitiveness for these keywords is improving, potentially due to effective strategies or changes in the competitive landscape.
Top 3 Total Conv Share: Represents the percentage of total conversions your brand gets from the top 3 keywords. A higher share signifies that your brand is effectively converting users who search for these keywords, indicating your brand's ability to meet customer needs.
Top 3 Conv Share Trend: Represents the changes in your brand's conversion share for the top 3 keywords over time. An increasing trend implies that your brand is becoming more successful in converting users who search for these keywords, potentially outperforming competitors and enhancing your brand's market position.
Title Density: Represents how frequently your keywords appear in product titles, affecting visibility and relevancy.
ASIN Count: Represents the number of product identifiers linked to the chosen keyword. A higher count suggests a more competitive landscape with a greater variety of products vying for top 3 rankings, potentially indicating a dynamic and thriving market.
5. Competition Analysis
The Competition section offers a comprehensive view of the competitive landscape within your niche on Amazon. It's more than just identifying your rivals; it's about understanding their strengths, weaknesses, and trends.
In this section, we delve into the world of Amazon SEO opportunities by analyzing which competitors are owning the top spots, along with their click and conversion share trends.
